NZ's Ideally Hires Chief of Staff

In New Zealand, customer insights platform Ideally has appointed Cassie McAdams in the role of Chief of Staff.

Ideally was launched fifteen months ago by TRA Labs, the ventures arm of Australian insights firm TRA, in partnership with innovation studio Previously Unavailable. The self-service, on-demand insights and innovation platform allows users to test concepts, ideas and messages with their target audience and receive robust answers overnight. It is growing rapidly in both New Zealand and Australia.

McAdams (pictured) worked for PwC in New Zealand and London between 2009 and 2015, then as Manager Finance Advisory at Deutsche Bank. She earned an MBA from IE Business School in Madrid, in 2017-18, and since then has worked as Investment Manager and then Director at New Zealand Trade and Enterprise; and for four years as an Investment & Community Manager at technology investor Movac. She is also a founder and Director of training and coaching organisation OnBoard NZ, which works 'to get people who aren't typically in startup board rooms ready for governance' - and a Board Member of environmental not-for-profit Eco Choice Aotearoa.

With bases in Auckland and Sydney, the firm is online at www.goideally.com.