ECI Acquires Home Buyer Feedback Firm Avid

Westlake, Texas-based ECI Software Solutions has acquired Avid Ratings, which specializes in measuring and analyzing feedback from home buyers at every stage of the process.

ECI's software helps users in building, manufacturing and distribution sectors run small and mid-sized businesses 'end to end', integrating sales and marketing, business intelligence, CRM, ecommerce, mobile apps and payment processing to improve visibility, efficiency and profitability. Its existing integrated home construction solutions include MarkSystems and Lasso. The firm has offices in the US, Canada, Mexico, the UK, the Netherlands and Australia.

Avid is led by CEO Aaron Everson (pictured), and provides deep analytics and feedback tools via its flagship product AvidCX. ECI says adding the Madison, Wisconsin-based firm's technology will enhance its industry-specific solutions for homebuilders with advanced CX tools and AI-powered platforms, enabling builders to enhance customer satisfaction and streamline operations. The acquired tools include AI-powered AvidWarranty, currently under development, and HomeKeep, a platform for managing the home after moving in.

ECI Chief Exec Trevor Gruenewald says the buys fills a key gap in his firm's portfolio, adding: 'This acquisition aligns perfectly with our commitment to investing in AI and other innovative technologies to deliver comprehensive software suites and keep our customers competitive'. Everson says the buy 'opens new avenues for growth, development and collaboration within a dynamic organization that shares our vision for the future'.

Terms of the deal were not disclosed. Web site: www.ecisolutions.com .