UK Sales Hires for Ideal Customer Specialist Taptap

Marketing platform Taptap Digital has appointed Olivia Adams and Rob Morrison as Sales Directors in the UK, supporting its 'ambitious expansion plans' in the country. The firm uses predictive and real-time modelling of georeferenced data to help brands identify, locate and reach their ideal customers.

Adams previously held senior sales roles at YouGov, Rezonence, Blis and Location Sciences. Morrison also worked at Blis, as well as marketing agency Sublime, and joins from SmartFrame Technologies where he led agency relationships. The pair will now focus on driving new business and expanding relationships in the UK, following the firm's recent expansion into Germany, Austria, Switzerland and Ireland. Headquartered in Madrid, the company also has established business in Italy, Latin America and Africa.

'After an exciting first full year of operations in the UK, we are excited to expand our team with Rob and Liv joining as senior sales hires', says Global Chief Revenue Officer Nigel Clarkson. 'The increase in the need and desires of agencies and clients to have contextual and privacy-compliant data sets which are accessible and actionable across all media channels has never been greater. Rob and Liv both have great experience in the geo/contextual space and we are looking forward to them growing our partnerships in the UK'.

Web site: www.taptapdigital.com .