C+R Partners with Signoi for New Shopper Solution

Chicago-based custom insights firm C+R Research has teamed up with British-based semiotic analysis software specialist Signoi, with the aim of 'reshaping shopper behavior analysis through AI'.

The deal will see Signoi's AI technology powering a new version of C+R's SmartMarket Shopper Segmentation, promising 'the industry's first always-on interactive shopper segmentation solution, designed for CPG brands and retailers.

Signoi's recently-launched AI Bods software aims to accurately simulate audiences based on high quality input data, and is now being integrated with C+R's established shopper segmentation to create interactive personas anchored in real consumer behavior.

The firms say the personas can be used to quickly understand shopper motivations and values, rapidly test marketing concepts , develop more targeted messaging strategies and optimize merchandising and promotional activities.

C+R Chief Executive Paul Metz (pictured) comments: 'By combining our deep understanding of shopper attitudes and behavior with Signoi's AI capabilities, we're creating a solution that goes far beyond traditional segmentation'. Signoi founder Andy Dexter says: 'We're delighted to be partnering with C+R on this exciting initiative to bring shopper segments to actionable life. Many such projects have already demonstrated the real value our AI Bods persona simulations bring to clients. We believe this new form of intelligent segmentation is the future of research - or at least, a big part of it'.

Web sites of the partner firms are at www.crresearch.com and www.signoi.com .