PureSpectrum Boosts Asia Sales Team

In Singapore, marketplace and sample management provider PureSpectrum has announced the appointments of Giles Haynes as Senior Client Development Director, ANZ, and Kent Toh as Sales Director, SEA.

Launched in 2016 by former Cint US MD Michael McCrary and headquartered in Westlake Village, California, PureSpectrum provides a programmatic marketplace and sample management platform. The latter includes a respondent-level scoring system called PureScore, designed to block 'low-quality' respondents from taking surveys; as well as anti-fraud features PureText and PurePrice.

Haynes (pictured above) brings more than 25 years of experience in business development and market research, with a track record in leading sales teams and managing high-profile client relationships. For the past almost eight years he has worked as Sales Director and then Head of Business Development for YouGov in the ANZ region, before which he held Bus Dev roles at insight firms CSBA and i-Link. Earlier he worked at Lightspeed, Research Now, GMI and NetReflector.

Toh (pictured below) joins with experience of both research expertise and technological insight, and also worked at YouGov for two years, between 2019 and 2021, since when he has focused on business and account development at Qualtrics, based in Singapore.

APAC MD James Rogers comments: 'We are very excited to welcome Giles and Kent to our APAC frontline team. Giles joins us with a wealth of industry experience and client understanding, alongside Kent who brings the balance of research and technology that is so important to us at PureSpectrum. I am confident they will be great additions to the PureSpectrum team'.

Web site: www.purespectrum.com .