Three Join IA Board from January 2025

US trade body the Insights Association has added Escalent MD Dyna Boen, Ipsos President of Strategic Growth Lisa Gudding and Behaviorally CEO Alex Hunt to its Board of Directors, to serve a two-year term starting on january 1st.

At the same time Camille Nicita of Human8, Lauren Demar of Ipsos, Jim Lane of The Directions Group, and Michelle Gansle of McDonald's will complete their two-year terms as Directors.

The three new Directors join current Board officers as follows:

• Chair: Jackie Chan, Head of Research, Business Messaging, Meta
• Chair-Elect: Terrae Schroeder, Head of Insights & Analytics, Heartland Food Products Group
• Treasurer: Tyler McMullen, CEO, MarketVision Research
• Secretary: Alice Butler, Senior Vice President, M/A/R/C Research, and
• Past Chair: Scott Baker, Senior Vice President, Fieldwork

...and current Directors at Large:

• Scott Beizaie, SVP, General Counsel, Material+
• Jill Donahue, Director, Brand Insights, Nestlé Purina North America
• Kai Fuentes, CEO, Ebony Marketing Systems
• Katie Gross, President, Suzy
• Barry Jennings, Director, Cloud + Commercial Business Planning Insights, Microsoft
• Jing Mertoglu, Global VP Insights and Analytics, Suntory Global Spirits, and
• Tchicaya Ellis Robertson, Founder, TRIBE Insights.

David Boyd, COO Kantar Insights North America, will also serve in an ex-officio capacity.

The IA's Board Directors are nominated via a call for candidates from the Nominating Committee; chosen by the Board based on their experience and IA's strategic goals; and approved by the membership using an online vote. Their role is to represent the interests of the membership, encourage participation in the Board's programs, and undertake strategic and long-term planning for the Association.

The IA is online at www.insightsassociation.org .

Pictured top to bottom: Dyna Boen, Lisa Gudding and Alex Hunt