Funds for Game Analytics Firm SuperScale

Video game business analytics company SuperScale has secured $1.2 million in funding, to support the launch and expansion of its SuperPlatform data solution.

The company was founded in 2015 and has locations in Bratislava, Slovakia; London; and Gdansk, Poland. After a soft launch in August, 60 studios are already using the new platform, which promises gaming industry clients a single, up-to-date source of reliable, standardized business insights.

The platform pulls in business data from more than 40 sources across marketing, product and finance and includes predictive modeling, automated data health monitoring, and hundreds of standardized use cases for individual decision makers in game organizations 'of all sizes'. A key feature is 'Command Center', which allows gaming executives and investors to model shifts in strategy, and execute them across their organizations.

The funding round was led by existing investors including Across Private Investments, LevelUp Ventures, Zero One Hundred, and Venture to Future Fund, along with new investor Strecko Investments. The firm says it is already cashflow positive and is extending the current funding round by a further $2.15 million by the end of the year.

SuperScale founder and CEO Ivan Trančik comments: 'By consolidating essential tools and analytics into one platform, we give studios of all sizes the peace of mind to trust their business data again, while reducing the need for multiple platform tools or costly internal solutions'. He adds:'SuperPlatform is our flagship SaaS offering and the culmination of eight years of internal development, encompassing all the tools and models developed by SuperScale. It has already delivered record profits to our partners as part of our existing complementary solutions and, by offering it as a unified platform, we can empower a much broader range of studios to achieve unprecedented results'.

Web site: https://superscale.com .