Nature Appoints for New Head of Qual Role

In Australia, strategic insights consultancy Nature has appointed Christine O'Keefe, formerly of The Lab, as Head of Qualitative Consulting.

O'Keefe's two decades of experience in qual research, strategic planning and behavioural science include two and a half years at The Lab as Strategy Director and (latterly) Melbourne Lead, and a similar spell at AJF Partnership, also as Strategy Director. Earlier she worked in a number of ad agency planning and strategy roles at firms including Y&R ANZ, Account Planning Group, CHI& Partners and JPMH.

In her newly created role, working alongside consulting, marketing science and strategy teams in Melbourne, Sydney and Brisbane, she will further grow the company's qual offering and add 'strategic firepower'.

Quoted on www.researchsociety.com.au , Nature Managing Partner Chris Crook said: 'Hiring Christine is a key step in our journey toward being a truly data-agnostic strategic insights consultancy, and we're excited to see what she'll achieve alongside the other amazing people in our business'.

Online at www.nature.com.au .