AudienceProject Partners with Disney+

Disney+, the streaming division of the entertainment group, has teamed up with audience measurement company AudienceProject to offer advertisers independent data on campaign reach, frequency and impact.

The partnership allows advertisers on the streaming service's brands - including Disney, Pixar, Marvel, Star Wars and National Geographic - to access independent audience measurement across all devices, including mobile, tablet and connected TV. Starting in the UK, Germany and the Nordic countries, the service will roll out to more markets in the coming months.

Data will cover the reach, frequency and brand impact (both total and incremental) of Disney+ ad campaigns across the open web, social media, online video, streaming, and linear TV.

Lucy Gregory, VP, Audience Measurement and Insight, Media at The Walt Disney Company, comments: 'Collaborating with AudienceProject means that we can offer advertisers independent cross-media measurement and enable them to make informed decisions about how they efficiently plan and optimise investment across streaming and linear TV for Disney+'. Morten Kruse Søndergaard (pictured), CTPO at AudienceProject, adds: 'We are excited to expand our already comprehensive measurement solution to include Disney+, helping advertisers make confident marketing decisions to reach and impact audiences more effectively'.

Web sites: www.disneyplus.com and www.audienceproject.com .