Superside Launches Ad Creative Insights Tool

In New York, Superside, which provides AI-based solutions for ad creative, has announced the launch of Superads, an insights tool built for creative teams and performance marketers.

Superside promises 'fast, scalable, world-class creative solutions' to clients and aims to operate as an extension of clients' in-house teams. The new Superads solution promises instant insights on creative performance, visual reporting and AI-powered dimensions to drive improved performance across ad platforms including Meta, LinkedIn and TikTok.

Data covers the impact of the tone, color, hook, emotional triggers and value propositions of ad creative. The firm says users can quickly analyze data across multiple ad accounts from one place; create highly visual reports using a drag-and-drop builder, and easily share them; customise analysis to compare the impact of different aspects of creative; and question an AI co-pilot to help edit reports and summarize key information.

'The performance of creative is the single most important factor in digital marketing and advertising success', says CEO and co-founder Fredrik Thomassen. 'As the pace of marketing and advertising continues to accelerate, creatives and growth leaders cannot waste precious time contemplating unknowns and continuously iterating. They must make fast, definitive decisions based on informed, accurate data. Every stakeholder across the campaign development process deserves actionable insights at their fingertips, so they can work efficiently to optimize impact'.

Web sites are at www.superads.ai and www.superside.com .