Borderless Access Appoints VP Tech and Innovation

Panels and research tech firm Borderless Access has appointed Srihari Udugani as Vice President - Technology and Innovation, based in Bengaluru, India.

Founded in 2009 as a firm providing consumer panels in emerging markets, Borderless Access has broadened out its offer first geographically and then by branching into other areas of research tech and digital solutions: it now offers end-to-end qual and quant research, competitive & market intelligence, niche audience data and advanced analytics, backed by a proprietary quality framework with 'robust' fraud-detection methods - with Chief Experience Officers (CXOs) as a particular target client.

Udugani brings more than eighteen years of experience in enterprise software development, cloud computing and AI. He has spent the last three as an engineering leader at software development firm Noodle.ai, having earlier worked for a dozen years at telecoms company Subex Ltd. Borderless Access says his leadership will play a crucial role in elevating its technology-driven market research capabilities, including real-time, predictive consumer insights to help guide CXOs and decision-makers working in complex markets.

CEO Ruchika Gupta comments: 'We are excited about the future with Srihari on board and look forward to the transformative impact of his contributions'.

Web site: www.borderlessaccess.com .