ShowHeroes Partners to Enhance Attention Index

Digital video advertising and CTV solutions provider ShowHeroes has announced a collaboration with audience and attention measurement firm TVision, expanding the former's proprietary Attention Index model to CTV.

The firm says the new partnership complements its existing deal with attention analysis pioneer Adelaide, announced earlier in the year. ShowHeroes's Attention Index for CTV will make use of TVision's advanced measurement panel, which uses passive, in-home technology to capture real-time, second-by-second data on audience engagement for both linear and streaming TV platforms in a 'comprehensive [but] unobtrusive' manner. This includes data on who is in the room, what content is being viewed, and whether the viewers are truly engaged.

TVision Insights Chief Revenue Officer Hassan Babajane (pictured) notes: 'Our passive, in-home measurement panel provides unmatched precision in understanding how viewers interact with content on the screen'. Kay Schnider, SVP of Global Product and Business Development at ShowHeroes Group says 'Attention has become one of the most critical KPIs for brands aiming to cut through the clutter in a fragmented media landscape', and adds: 'By expanding our Attention Index to CTV in partnership with TVision, we're setting a new standard for how advertisers measure and optimise their media investments on a global scale'.

Web sites: www.showheroes.com and www.tvisioninsights.com .