Former Qualtrics Head of Growth Joins StackAdapt

Toronto-based ad platform StackAdapt has appointed former Qualtrics Becky Tasker as Vice President of Growth Marketing.

StackAdapt is a programmatic ad platform which in 2023 launched a self-service footfall attribution solution, and this year partnered with omniscreen TV measurement provider Samba TV and voter and consumer data provider L2. This autumn it has alaso added Self-Serve Brand Lift capabilities, allowing marketers to quickly create in-platform studies.

Tasker (pictured) brings more than fifteen years' experience driving demand generation, data-driven marketing strategies and go-to-market innovation at tech companies including Adobe and Overstock.com. Most recently she spent nearly six years at experience management firm Qualtrics in roles including Head of ABM, Head of Global Digital Marketing, Head of Global Growth and latterly VP, Growth and Demand Generation.

Web site: www.stackadapt.com .