Tesco / dunnhumby Launch Retail Media Training

British supermarket Tesco has launched a Retail Media Certification training programme via its dunnhumby-powered Media and Insight Platform. The new offer will help marketers understand and succeed in the booming area of retail media.

The Tesco platform was launched two and a half years ago and is underpinned by its data science firm dunnhumby. Its twin aims are to help suppliers and agencies engage with customers, and give customers a more personalised and relevant shopping experience.The new certification offer examines retail media from an advertiser perspective, explaining how to make use of data and insights to create full-funnel campaigns in-store, on-site and off-site, and how to measure and optimise campaign effectiveness.

A trial phase with agency partners has been underway for some time and the group says more than 250 professionals from EssenceMediacom, Publicis Media, Wavemaker, Mindshare and OMG have successfully completed it.

Stacy Gratz (pictured), the Platform's Sales & Marketing Director comments: 'Retail media offers an unparalleled opportunity for brands to connect with consumers throughout the purchase journey in an engaging and measurable way. Our new certification equips brand and shopper marketers with expert training directly from one of the industry leaders'.

Web site: www.dunnhumby.com . Thanks to www.retailtimes.co.uk for much of the above.