NZ Launch for Nielsen Audience Segments

Nielsen has launched its Advanced Audiences solutions in New Zealand, allowing users there to enrich their first-party data to drive engagement with the country's consumers.

Advanced Audiences provides in-depth demographic and lifestyle data, information on purchasing behaviour and intentions, and insights into media habits. Powered by Nielsen Consumer & Media Insights (CMI), the solution is integrated with prominent demand-side platforms (DSPs) and provides more than 4,000 segments, tailored to the NZ consumer, for advanced digital campaign targeting. Users can profile their audiences in Nielsen CMI, while simultaneously targeting them via affiliated DSPs.

Nielsen NZ MD Monique Perry (pictured) says the solution will help to ensure that 'every digital activation is tailored to real consumer behaviour and insights', and adds: 'That means brands can focus their efforts where they matter most - efficiently connecting them with the audiences that drive real results'. Ella Gribben, Commercial Director for Audience Measurement, adds: 'Nielsen Advanced Audiences is a response to the industry's increasing need for precision targeting in a digital-first world. The end-to-end solution simplifies processes for agencies and advertisers, making it a unique approach'.

Web site: www.nielsen.com .