Interpublic Buys Intelligence Node

In New York, global marcoms group Interpublic (IPG) has announced the acquisition of California-based eCommerce intelligence platform Intelligence Node, which provides real-time product and market data to understand shopper trends, drive sales growth and optimize performance.

Intelligence Node's technology aggregates and analyzes billions of data points covering more than 1,900 retail categories in 34 global markets, and delivers information on product attributes, media, pricing, availability, promotions and consumer sentiment. IPG, whose brands include data companies such as Acxiom, IPG Mediabrands and Kinesso, did not disclose the financial terms of the transaction, but says the buy will strengthen its ability to build and deploy agile commerce solutions, streamlining operations and maximizing ROI for clients. Specifically, by combining its commerce and transaction data with audience data and identity solutions within Acxiom, the group can offer a comprehensive view of customers and products. Intelligence Node will keep its own brand name and its data will be used across the group's portfolio of agencies.

Philippe Krakowsky, Interpublic CEO, comments: 'As commerce and retail media continue their rapid convergence, actionable data is paramount to maximizing brand performance. Intelligence Node's robust platform provides the real-time market-wide signals that brands need to optimize retail media campaigns, commerce strategies, and ultimately drive performance in today's highly competitive digital landscape'. Sanjeev Sularia (pictured), Chief Executive of the acquired firm says the deal allows his team to deliver 'a best in class combined solution to companies navigating the complexities of today's commerce landscape'. He adds: 'Together, we can provide the comprehensive data, advanced analytics, and strategic expertise needed to win market share and drive sustainable growth.

Web sites: www.intelligencenode.com and www.interpublic.com .