Magid Hires Boost Sales and Bus Dev

US-based strategy and custom research firm Magid has appointed Paul Childers as Vice President, Business Development, and David Kessler as Sales Director.

The company, which was founded by television 'news doctor' Frank N Magid in 1957, studies how human behavior is affected by content and advertising across traditional and new media platforms.

Childers (pictured left) is based in Denver and joins with more than two decades of experience building and managing streaming and digital services, overseeing regional P&L and leading marketing, customer/subscriber acquisition and retention efforts at firms including Comcast, DIRECTV and Liberty Global.

Kessler (pictured right) is based in New York and has worked for five years in B2B technology markets, for companies including Oracle and RSA Security, helping clients with enterprise SaaS solutions. In his new role he will serve the Tech sector and other consumer brands with Magid's suite of consumer intelligence-driven activation solutions including Collaborator Pro.

Web site: www.magid.com .