Parks Associates Adds Strategy Unit

In Dallas, consumer tech market intelligence firm Parks Associates has announced the launch of a Strategic Consulting Unit, delivering tailored advice for clients.

The company, founded in 1986, focuses on emerging consumer technology products and services, as well as small business, light commercial building and multi-dwelling (MDU) markets, including home security and smart home, streaming video, gaming, connected health, consumer electronics and energy management. It operates quarterly surveys of 10,000 Internet households and runs a series of webinars and annual events, including the annual executive research and strategy conferences CONNECTIONS, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

The firm says the new unit will tap the company's decades of data and analytics and will enhance its ability to deliver tailored insights and strategies for its clients and to support their business goals - including competitive positioning, go-to-market strategies, and product and service offerings. Specific offerings will include Technology Assessments, evaluating emerging technologies including market size and potential; Custom Market Analysis; Competitive Benchmarking; Workshops and Training; and Marketing and PR Guidance.

President and CMO Elizabeth Parks (pictured) comments: 'We provide research in many different ways; this consulting service provides a new approach to support the hundreds of companies we serve across the connected home and business ecosystems. With almost forty years of data, insights, and industry relationships, we are uniquely positioned to help companies navigate market disruptions and identify growth opportunities'.

The company is on the web at www.parksassociates.com .