Hightouch Unveils Audience-Building Tool

San Francisco-based data management, preparation and activation specialist Hightouch has partnered with Databricks to develop a self-service audience management platform for challenger retail media networks, to be known as Hightouch for Offsite Media Networks.

In 2023 Hightouch raised $38m in funding, announced a customer profiling tool called Customer 360 Toolkit, and acquired data profiling and modeling specialist HeadsUp.

The new platform promises to help clients including online retailers and delivery app services to monetize and measure custom audiences across offsite channels including The Trade Desk, Meta Ads and Google Ads. The solution sits directly on retailers' existing cloud data warehouse and includes a visual audience builder tapping first-party data in Databricks including loyalty, purchase and behavioral insights; AI tools for predictive targeting; 'seamless' integration with more than marketing channels; and enhanced audience reach via matching across ad platforms.

'Partnering with major retailers, we identified a growing and unmet need for solutions to deliver fast, flexible, and scalable custom audiences for offsite campaigns' states Hightouch co-founder and co-CEO Tejas Manohar (pictured). 'We are thrilled to partner with Databricks, the leading Data Intelligence Platform for retailers, to make AI-powered audiences accessible to everyone. By layering Hightouch's self-service tools on top of the Databricks foundation, retailers can build and monetize differentiated custom audiences faster than ever before'.

Data management and integration platform Databricks recently announced a staggering $10 billion series J funding raise, valuing the company at $62bn. The partners are online at www.hightouch.com and www.databricks.com .