Comscore Platform Adds 'Unified Content Measurement'

Comscore has launched a solution called Comscore Content Measurement (CCM), which promises to 'unify' content measurement by giving owners and creators easy access to cross-channel and cross-platform media measurement and consumer understanding tools.

CCM, which is available on the Comscore Platform, integrates advanced cross-device graph technology and user authentication, to provide a deduplicated view of audience reach and understand the consumer journey across TV, CTV, streaming (including YouTube), PC, mobile and social. The firm says the solution provides dynamic reporting for a broad variety of customer use-cases, with the ability to help national media brands, local stations and content owners who are looking to effectively package and commercialize their offerings in a more holistic and strategic way. Clients including Google, NBCU and Paramount have already used the solution in a managed service capacity.

Chief Commercial Officer Steve Bagdasarian (pictured) comments: 'Consumers aren't living fragmented lives: they're living connected lives with multiple ways to consume content across different devices and platforms. Our content measurement solution for brands will provide a holistic view of the many touchpoints consumers engage with throughout the day'.

Web site: www.comscore.com .