Former Data Axle President Joins Acxiom as CGO

In the US, Interpublic Group data firm Acxiom has appointed former Rocket Fuel and Data Axle exec Tom Zawacki as Chief Growth Officer (CGO), reporting to Global CEO Jarrod Martin.

Acxiom's technology and solutions help clients to integrate their data and ready it for marketing and decision-making. The firm has locations in the US, the UK, Germany, China, Poland and Mexico.

Zawacki (pictured) brings more than three decades of data and global omnichannel marketing expertise, most recently from Dallas-based marketing and business intelligence solutions firm Data Axle, where he was President of Enterprise Solutions and CMO. Earlier, he was SVP Corporate Strategy & Commercial Growth at Rocket Fuel, leading its AI integration with IBM Watson. He also led brand positioning, go-to-market and growth initiatives for XPlusOne, served on the executive team at digital ad company Modem Media and founded social commerce company Lemonade Inc. He holds a bachelor's degree in anthropology from Princeton University.

CEO Jarrod Martin comments: 'With his proven track record of cultivating relationships and driving sustainable brand growth, Tom brings the ideal blend of industry experience, leadership, and vision to the CGO role. We're thrilled to have him join our executive leadership team, where he will be key in guiding our expansion into new markets and building on the momentum of our successes in 2024'.

Web site: www.acxiom.com .