Funds for Workflow Automation and Analysis Firm Intryc

QA workflow automation and customer insights specialist Intryc has secured $3.1m in seed funding, with which it will use to accelerate its development work with AI and automation, and to expand its market via its hubs in San Francisco, London and Athens.

Intryc uses AI to automate and optimise customer support quality assurance, analysing and evaluating all customer interactions in real time and promising to dramatically reduce costs. Its fully customisable platform also provides data-driven coaching and surfaces actionable CX insights.

New participants in the round, which adds to $1.1m raised earlier, included General Catalyst and scouts from Sequoia, alongside existing investors Episode 1 and 500 Emerging Europe.

Intryc CEO Alex Marantelos comments: 'Fast, personalised, effective service can make or break a digital product or service. We're transforming support QA from a cost centre into a growth engine, establishing it as the brain of modern support operations. Our platform's unique flexibility allows enterprises to maintain their carefully designed QA processes while leveraging the full power of AI automation, and analyse every customer interaction in real time, ensuring consistent service quality while dramatically reducing costs'.

Enis Hulli, General Partner at investor e2vc adds: ''Some founders win you over in less than ten minutes. The Intryc team is so well-rounded that I'd be terrified to compete with them. They have everything it takes to define a category in the intelligence space'.

Web site: www.intryc.com .