dunnhumby Investor Arm Backs Product Data Firm Harmonya

New York and Tel Aviv-based product data specialist Harmonya has announced a strategic investment from investors including dunnhumby ventures, which will accelerate its own product development efforts and allow it to develop new use cases.

Harmonya offers a product data enrichment, categorization, and insights platform for retailers and brands, making use of gen AI and large language models to transform static, commoditized product data into a dynamic resource for deeper product understanding. Users can identify the consumer drivers of market performance, uncover category insights, optimize assortment and merchandising, guide innovation, and automate the process of product coding. Clients include six of the top ten global CPG brands, and the system tracks more than twenty million products, hundreds of categories and more than $500 billion in annual sales.

dunnhumby ventures was joined in the undisclosed-sum round by existing investors Bright Pixel Capital and Team8, who led a $20m Series A round less than eighteen months ago. With the investment, dunnhumby will contribute its expertise to help Harmonya develop further solutions to address critical market challenges in CPG.

Leo Nagdas, Head of dunnhumby ventures comments: 'To thrive in today's dynamic market, key retail decision makers need to view products and their attributes from the consumer's perspective. We are thrilled to support Harmonya's brilliant team and AI-powered approach to making product information meaningful by solving this critical product attribute inconsistency problem'. Cem Kent (pictured), co-founder and CEO of Harmonya adds: 'We are honored to partner with dunnhumby. Their strategic investment represents a powerful vote of confidence in our vision and technology. Together, we will help the world's largest CPG and retail companies solve their toughest data challenges and achieve new levels of success'.

Web site: www.harmonya.com .