PureSpectrum Launches Profiled AI Training Data Solution

In the US, MR tech company PureSpectrum has launched a solution called Training Data, which it says will transform how businesses use AI to generate synthetic insights, providing deeply profiled data to help models accurately reflect human behavior, attitudes and sentiment.

PureSpectrum was launched in 2016 by former Cint US MD Michael McCrary and is headquartered in Westlake Village, California. The firm provides a programmatic marketplace, driving more than a million survey sessions worldwide each day; and a sample management platform which includes the PureScore respondent-level scoring system - designed to block 'low-quality' respondents from taking surveys - as well as anti-fraud features PureText and PurePrice.

PureSpectrum Training Data makes use of the marketplace's huge fund of intelligence on human behavior, promising to 'bridge the gap between traditional market research and AI-driven insights, enabling smarter, more accurate decision-making'.

Chief Innovation Officer Phil Ahad (pictured) explains the thinking behind the launch: 'AI models today struggle to truly reflect human behavior because they lack the enriched, nuanced data necessary to understand it. PureSpectrum Training Data changes the game by providing detailed human profiles across key dimensions. We're enabling businesses to create AI models that reflect real human attitudes, behaviors, and sentiments - delivering reliable synthetic insights'. CEO Michael McCrary adds, 'Our goal is clear: to be at the forefront of improving the decision-making process and supporting the industry's ability to conduct high-value research'.

The firm plans to continuously update the solution, with near future additions including real-time data updates and seamless integration with existing AI workflows.

Web site: www.purespectrum.com .