New UK MD for Sensory Specialist SAM

SAM Sensory and Consumer Research has named former MMR researcher Adam Curtis as its new Managing Director in the UK. He replaces Tracey Sanderson who moves to the role of Commercial Director for the UK businesses.

SAM offers sensory and consumer research services to FMCG companies in more than 65 countries. The firm is part of life sciences group Eurofins, which provides a range of analytical testing services from a network of 900 laboratories in 61 countries. SAM itself has nineteen facilities across western Europe, Morocco, China and the USA, and in 2023 acquired UK-based sensory and product research specialist PPL Insights.

Curtis (pictured) worked for nine years at sensory and consumer researcher MMR, rising to Global Strategy Director before departing in July 2021. Since then he has held senior roles at Streetbees and Relish, while earlier in his career he worked at TNS and Outlook Research.

Sanderson, having spent fifteen years at Sensory Dimensions (now part of SAM) will head up the commercial strategy across the UK businesses, while former PPL MD Yvonne Taylor will work alongside Curtis and continue to manage the day-to-day operations of the SAM team, based in Crawley.

Eva Laparra, International Business Leader for SAM, comments: 'We are delighted to have Adam join the SAM family. He brings a wealth of industry experience and has a great commitment to delivering value-added services for our clients'.

Web site: www.samresearch.com .