Ipsos Promotes Fife-Shaw to MD UK Corporate Reputation

Ipsos has appointed 16-year company veteran Tom Fife-Shaw as MD of its Corporate Reputation division in the UK.

The role was previously held by Matt Painter, who joined reputation analysis specialist Echo Research in September as Managing Director, Risk & Reputation.

Edinburgh-based Fife-Shaw joined Ipsos-MORI in 2008 after three years as a Production Executive at TNS, and rose to the role of Research Director. For the last few months he has served as Directory of Advisory. His expertise includes international reputation, corporate communications & branding research, including both B2B and B2C research. He serves as Chair of the MRS committee in Scotland.

Web site: www.ipsos.com/en-uk/corporate-reputation .