YouGov Promotes for GM Germany Role

YouGov has promoted Felipe Alonso to General Manager in Germany, its largest continental European market.

Alonso joined YouGov in January 2024 as part of the acquisition of GfK's consumer panels business (CPS), and has more than fifteen years' experience in research, with senior positions at GfK and GSK including country Managing Director, Commercial Director and Category Manager.

In his new role he will oversee and drive growth strategy in the country and lead its commercial and research teams, as well as managing key client relationships. He reports to newly promoted YouGov DACH CEO Matthias Gross.

Gross comments: 'With a proven track record of leading large, high-performing teams, Felipe brings a wealth of market research expertise to his new role as our General Manager for Germany. Throughout his career, Felipe has demonstrated a talent for fostering cultures of collaboration, innovation, and excellence. His success in managing some of the most significant accounts in the German retail space showcases his strong client-delivery skills and deep understanding of the market'.

Web site: business.yougov.com .