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Monitor-Plus Adds to Radio Coverage
Advertising tracking specialist Nielsen Monitor-Plus has extended its coverage to provide brand-level detail for spot radio in the US. The system now reports on more than 500 radio stations, representing a growth of 68%, and measures more than 50% of all US advertising spend.
The extended system monitors the top 26 markets, 24 hours a day, 7 days a week using electronic fingerprinting technology, covering an average of 20 stations per market. Included in this are more than 35 Spanish-Language stations in 13 markets which represent the majority (56%) of Total Hispanic households.
The top 10 radio advertisers for January 2005 are listed at the chart below. Geico was the largest Spot Radio advertiser with 37,669 commercial airings. Two television networks ranked within the top 10 (FOX and ABC), as did two wireless companies (Verizon and Cingular).
| Top 10 spot radio brands - January 2005 |
| Rank |
Brand |
Airings |
| 1 |
Geico |
37,669 |
| 2 |
Fox Television Network |
34,249 |
| 3 |
McDonald’s |
33,052 |
| 4 |
Verizon Wireless |
28,923 |
| 5 |
ABC Television Network |
27,591 |
| 6 |
AutoZone |
26,621 |
| 7 |
H&R Block |
26,135 |
| 8 |
The Home Depot |
25,019 |
| 9 |
Chrysler / Jeep / Dodge |
20,516 |
| 10 |
Cingular Wireless |
18,976 |
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As of January 2005 Monitor-Plus measures radio advertising in Atlanta, Baltimore, Boston, Chicago, Cincinnati, Dallas, Denver, Detroit, Honolulu, Houston, Indianapolis, Los Angeles, Miami, Minneapolis, Nashville, New York City, Orlando, Philadelphia, Phoenix, San Antonio, San Diego, San Francisco, Seattle, St. Louis, Tampa and Washington, DC.
Nielsen Monitor-Plus provides advertising activity measurement for 18 media, including television tracking for all 210 US markets. Radio airplay data is supplied by Media Monitors, LLC. The company'sweb site is at www.nielsenmedia.com
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