UK's Barb Picks MediaSense and Snowflake for Data Hub

UK video audience measurement body Barb has selected MediaSense and Snowflake as its partners for the Barb Data Hub, a new cloud-based system for storing, processing and distributing its data.

The ad currency org put the tender invite out last July for the new service, which is part of a new data distribution strategy. Media advisors MediaSense will help the body to set up, develop and maintain the new data warehouse, while Snowflake will serve as the cloud data platform.

In addition to makes access to Barb data easier and more flexible, the Hub will help with its sustainability plans by reducing the duplication of databases and the application of calculation methodologies. The Hub is scheduled for launch in the second half of this year.

COO Caroline Baxter comments: 'We look forward to working with MediaSense and Snowflake to develop, maintain and evolve the Barb Data Hub. This sits at the heart of our new data-distribution strategy, ensuring we are keeping up with how our clients want to access and use our data now and in the future. In time, the Barb Data Hub will be the way for all parts of our ecosystem to get hold of the data they need'.

Web site: www.barb.co.uk .