SurveyMonkey Adds to Salesforce Integration

In California, SurveyMonkey has announced an upgrade giving customers new ways to automate customized email surveys with Salesforce.

The SurveyMonkey Salesforce integration is currently available for the DIY online survey pioneer's CX and Enterprise customers on the Salesforce AppExchange. Users will be able to 'easily' create and send personalized email surveys and automatically generate outbound messages within the integration and without deep technical expertise; to analyse and target email campaigns, and automate follow-up; and to improve appearance with html formatting, while hyper-personalizing using existing customer information in Salesforce.

SurveyMonkey says the integration allows users to build a 360-degree view of the customer by monitoring key customer experience metrics like CSAT, NPS and CES (customer effort score), alongside Salesforce data. Priya Gill (pictured), Global Head of Marketing at SurveyMonkey the firm is chosen by CX leaders because of the ease of 'getting started' and delivering actionable insights, and says the Salesforce integration is one of the firm's most popular. Alice Steinglass, EVP and GM, Platform at Salesforce adds: 'The updated SurveyMonkey for Salesforce on AppExchange will provide customers with deeper insights to continue to build customer loyalty and covert prospects. AppExchange is constantly evolving to connect customers with the right apps and experts for their business needs'.

Web site: www.surveymonkey.com .