Krea Joins Healthcare Research Partnership APPA

India-based healthcare research company Krea has joined the Asia Physician Panel Alliance (APPA), the regional partnership established by Shanghai, China-based fieldwork and research agency Holden Healthcare.

APPA was set up in March 2023 with the aim of enhancing physician panel access across APAC, including difficult to access markets, and promises pharmaceutical companies, healthcare consultancies and market research organizations access to integrated project management capabilities and expert guidance through complex local regulations. Japanese healthcare researcher Seed Planning, Taiwanese firm The Owl Consultant Company and Seoul-based Nownfuture have already joined the Alliance

The latest addition strengthens APPA's presence in the Indian subcontinent: Krea brings fifteen years' experience in Indian healthcare MR and an access base of 90,000 medical personnel, complementing APPA's existing network of more than 250,000 qualified healthcare professionals across fourteen Asian markets.

Holden Managing Partner Jeffrey Kelsch (pictured left) comments: 'APPA's expansion with Krea marks another transformative moment in Asian healthcare market research. This collaboration strengthens our capabilities in one of Asia's most vital healthcare markets and demonstrates our commitment to providing comprehensive coverage across the region'. Krea CEO Pravin Shekar (pictured right) adds: 'Joining APPA aligns with our vision of delivering precision health insights. This alliance creates unprecedented opportunities for accessing comprehensive healthcare insights across Asia, while maintaining the highest quality standards in research delivery'.

Web sites: www.holdendata.com and www.krea.in .