Intent Data and CRM Firm Koala Gets $15m in Funds

San Francisco-based CRM start-up Koala has raised $15m in Series A funding, with which to expand its operations and accelerate product development.

Co-founded and led by CEO Tido Carriero, the company taps a database of intent signals and other business data and adds AI to help sales reps identify and rank prospects, qualify accounts and engage buyers throughout the sales process. Data includes online and app-based activity, collected via a pixel on the property, and follows visitors / enquirers throughout their interaction until they are customers, and beyond - it can also include information direct from clients' own databases and business software.

On its web site, the firm states: 'With our latest round of funding, we're doubling down on building the sales execution platform that every rep wants, and every revenue team needs. One founded on high-quality, trustworthy data, perfectly paired plays, and automation that augments creativity - to better serve customers every step of the way'.

The funding was led by CRV, with participation from HubSpot Ventures, Recall Capital and Afore.

The firm is online at www.getkoala.com .