Mindstate Adds Behavioral Science-Based AI Assistant

Dallas, Texas-based consumer decision analyst Mindstate Group has launched a solution called Mindpath, combining AI with behavioral science to promise researchers help in streamlining their workflow and delivering rapid, actionable behavioral insights.

Mindstate uses behavioral science-based market research to gain a deep understanding of consumer decision-making, and taps the resulting behavioral insights to build and train customizable AI research assistants. Mindpath is based around one of these, 'Mindy', which has been trained in the firm's proprietary Mindstate Behavioral Model as well as key principles of motivational psychology, goal theory, 'jobs-to-be-done', and behavioral economics.

Company founder Will Leach (pictured) comments: 'Mindy offers unparalleled consumer insights and strategic marketing recommendations specific to our clients' brands. This empowers market research professionals to boost actionability while freeing them from tedious tasks'.

Web site: www.mindstategroup.com .