Alida Adds Usability Testing Features

In Toronto, CX and UX specialist Alida is adding new features to its all-in-one platform, allowing clients to conduct unmoderated usability testing research among their real users.

The firm previously known as Vision Critical offers clients an 'always-on' community of their most engaged customers, with a suite of tools including customer engagement solution Conversational Surveys and personalization, reporting and privacy capabilities. Its Research Platform allows organizations to access real users, field a range of research methodologies and analyse feedback rapidly to help with product innovation, brand intelligence and UX enhancements.

The firm says the new product features, live from March 4th, will allow brands to efficiently gather meaningful, iterative feedback from their communities of real users on concepts, prototypes, live web sites and other material, all via the one platform. The first feature launched will be unmoderated full session screen recording.

Chief GTM Officer Mary Kay Evans (pictured) comments: 'The user experience industry is seeing unprecedented growth, yet over half of product managers still feel they don't spend enough time engaging with their own customers. At Alida, we believe that real user feedback is the key to driving the most valuable and impactful innovation. With the announcement of our expanded capabilities of unmoderated usability testing, we are excited to help brands test and validate directly with their own customers, all while leveraging some of the most advanced research methods available on the market'.

The company is online at www.alida.com .