Comscore Promotes for UK Leadership Role

Comscore has promoted Ira Xhelili to Country Manager for the UK, leading the digital measurement firm's strategic initiatives in Great Britain.

Xhelili began her career in sales at advertising services company Byyd, before joining Paris-headquartered local ad services firm Locala in 2016. For the last seven years she has worked in the EMEA team at Comscore, as a Sales Director and Senior Sales Director. In her new role she will drive development of cross-platform audience measurement and strengthen partnerships with brands, agencies and publishers.

Alejandro Fosk, EVP, International at Comscore comments: 'Ira's deep expertise, strong market understanding, and proven ability to drive commercial success make her exceptionally well-suited to lead Comscore's UK operations. She has been instrumental in expanding our commercial strategy across EMEA, and I am confident that under her leadership, we will continue to bring innovative solutions to the UK market, helping brands and agencies navigate the evolving media landscape with confidence'.

Web site: www.comscore.com .