UK Trade Professionals Community Launched

In London, Potentia Insight has partnered with Eureka! Research, a specialist in the home improvement and construction sector, to launch an online community called 'Voice of the Trade'.

The firms say the panel, which includes professional plumbers, electricians, heating engineers, general builders, painters and decorators, multi-traders and carpenters, is designed to give tradespeople a platform to share their opinions and influence business decisions in their sector. Members, who are aged from 16 up, are invited to participate in online surveys and other research tasks, sharing their views on relevant topics, with incentives and prizes for participation.

Eureka! Research co-founder Dave Ruston comments: 'Tradespeople are notoriously difficult to reach, but after working in this category for many years, we've developed a unique formula for collecting insights from the frequently misunderstood 'white van man. We're delighted to extend our relationship with Potentia with this bespoke, rapidly growing trade community'.

Potentia, set up in 2023 by former Alligator Digital directors Suzy Hassan and Colin Clifford, also operates the Opinion Pulse consumer panel and Opinion Harvester, a panel of verified farmers run in conjunction with partner firm FieldMouse.

More information on the new community is at www.potentia-insight.co.uk/what-we-do/panels-community-expertise . Eureka's home page is at www.eurekaresearch.co.uk .