Agility PR Adds AI-Driven Media Intelligence Tool

In New York, data engineering company Innodata has announced the launch of Intelligent Insights, a genAI-powered media intelligence feature within its Agility PR Solutions platform.

Agility PR's platform streamlines media monitoring, outreach and analysis within an 'intuitive' interface and backs it up with expert support. The new Intelligent Insights service gathers data from global print, broadcast and social media platforms, contextually analyzes specific brand mentions or trends, and translates languages as required, to help PR professionals.

The launch follows that of PR CoPilot, which taps genAI and LLMs to help write press releases and make media pitches. Innodata CEO Jack Abuhoff says the latest solution is 'the second major component' of an integrated public relations suite. Agility PR CEO Martin Lyster (pictured) adds: 'Intelligent Insights significantly changes the game for organizations that analyze media for PR or industry intelligence... [producing] more robust, on-point media intelligence quickly and accurately. What was once a 'one-size-fits-all' technology, media monitoring is now targeted and refined, and news briefs are automatically customized'.

Web sites: www.agilitypr.com and www.innodata.com .