Veritonic Bows Combo Podcast Measure

New York-based audio research and analytics platform Veritonic has launched Audience Insights, a new solution combining device graph technology with self-reported listener data to promise 'precise, scalable and cost-effective demographic data' for podcast networks, advertisers and publishers.

Veritonic's audio research and analytics platform helps creators, brands and advertisers test and measure the ROI of their assets and campaigns pre-market, in-market and post-campaign. In December, the company upgraded solutions for the analysis and optimization specifically of the audio performance of video podcasts, reflecting the rise of 'platforms like YouTube' to dominate the podcast space.

Chief Exec Scott Simonelli (pictured) comments: 'With the rapid growth of podcasting, advertisers and publishers need reliable audience data to drive smarter decisions. Our Audience Insights solution finally delivers an accurate, scalable, and cost-effective way to understand podcast audiences at a deeper level, ensuring that brands and creators can maximize engagement and revenue'.

Web site: www.veritonic.com .