New QPro Partnership Explores Link between EX and CX

Texas-based online survey and research services company QuestionPro has announced a partnership with MarketCulture, a firm providing employee and customer engagement tools and analytics. The pairing promises help for companies looking to build and sustain a customer-centric culture.

QuestionPro offers an integrated online platform including survey research, CX and workforce / employee experience software, as well as polling, journey mapping, employee 360s and data visualization. In addition to its Texas HQ and other US locations, it has offices in Canada, Mexico, the UK, Germany, Japan, Australia, the UAE and India. The firm's new partner MarketCulture helps client companies to measure key business drivers and act on the findings to build stronger customer relationships and employee satisfaction.

MarketCulture's MRI Benchmark methodology - a 'comprehensive and continuous' assessment solution for collecting feedback from employees - will now be integrated with QuestionPro's employee engagement platform for a seamless solution for organizations to gather, analyze and act on employee feedback.

Vivek Bhaskaran, CEO of QuestionPro, says the deal marks 'a significant leap forward in aligning employee engagement with customer satisfaction - the vital missing link'. He adds: 'Together with MarketCulture, we are empowering organizations to create a positive feedback loop that benefits both employees and their customers, driving sustainable growth'. Sean Crichton-Browne of MarketCulture comments: 'We have demonstrated that employees are the key to unlocking exceptional customer experiences through a strengthened corporate culture. By integrating their voices into the CX strategy, businesses can achieve unprecedented growth and higher levels of customer satisfaction and loyalty'.

Web sites are at www.questionpro.com/us and www.marketculture.com .