Flashtalking Name to Go Following Innovid Deal

Omnichannel advertising firm Mediaocean has combined recently acquired Innovid with its Flashtalking subsidiary, under the former's name; and given this larger ad tech division a new brand identity.

The deal was completed a month ago, although for the moment the two platforms will remain separately available. Once integrated, Mediaocean says they will form a global omnichannel ad tech platform, spanning ad serving, creative, measurement and optimization, as 'a transparent, scalable alternative to big-tech solutions across CTV, digital, social and linear channels'.

The new brand identity signifies the company's 'core tenets of independence, intelligence and innovation' according to Mediaocean. Innovid has a presence in 190 countries and reaches 95 million US TV households across every DMA, delivering nearly 2 billion daily video ad impressions.

Bill Wise, CEO of Mediaocean, comments: 'Following last month's merger, we moved quickly to establish a future-forward identity - one that unites our stakeholders behind a bold vision for independent ad tech at scale. Innovid and Flashtalking share deep legacies, strong customer ties, and a foundation built on innovation, so rather than introduce a new name, we built on those strengths. Innovid has established a powerful market position in CTV and video, which will continue to be growth drivers for our company and clients. With the added capabilities of Flashtalking, the new Innovid is a beacon for omnichannel excellence, helping advertisers navigate complexity, drive performance, and harness AI-powered intelligence to fuel the future of advertising'.

Both Innovid and Flashtalking had previously earned MRC accreditation for their measurement activities.

Web site: www.innovid.com .