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Acxiom to Shed 100 Plus Jobs
IPG-owned customer intelligence specialist Acxiom is cutting nearly 3.5% of its workforce, equivalent to around 130 staff, according to reports.
 A part of marcoms giant Interpublic since 2018, Acxiom uses AI-powered data and identity foundation, cloud-based data management, and martech and analytics services to help clients transform omnichannel marketing strategies and execution. Services include data onboarding and the transfer of off-line data online, for purposes of marketing and consumer understanding.
Industry news source www.adweek.com quoted 'two people with direct knowledge' along with internal documents reviewed by the publication, and said leadership described the cuts in an email as the results of 'internal restructuring'. A separate internal message said the firm had expected executive level layoffs since the news broke that Kinesso and Acxiom would operate under the same leadership.
Acxiom had around 2,100 employees at the time of the IPG buy, some months after it split into two - the other half was LiveRamp, which remains independent. ADWEEK says IPG's Acxiom now employs nearly 3,800 people, according to LinkedIn data, and that roles affected by the cuts include account management, client services, financial analysts and strategic partnerships.
Web site: www.acxiom.com .
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