Retail Data Tech Firm VST Adds Partnerships Director

Retail data technology firm VST (Virtual Store Trials) has appointed Christian Martin as Retailer Partnerships Director.

VST provides software products for shelf and pack testing, planogram visualization and planogram data analytics for shopper insights and category management teams. Its Planogram Publisher software was launched with Tesco and dunnhumby in 2022, and allows CPG brands to visualize and optimize in-store execution. The company is headquartered in London and works primarily across the UK, EMEA and North America.

Martin brings extensive experience from consumer goods giant P&G, and most recently led the account team for Food Retail at Too Good to Go, helping leading UK retailers drive revenue and reduce food waste. In his new role, he will head up VST's efforts to strengthen partnerships with global retailers.

CEO Nick Theodore comments: 'We're thrilled to welcome Christian to the team. Our CPG partners consistently express the need for more structured planogram data in additional markets. With Christian's deep industry expertise, we're confident he will drive greater collaboration with retailers and unlock new opportunities for our partners'.

Web site: www.storetrials.com .