ACKWEST Buys Healthcare and Sensory Researcher Reckner

ACKWEST Group, the Florida-based tech-driven consumer insights and marketing services solutions firm set up a year ago by MR industry veterans Hugh Davis and Keith Price a year ago in Florida, has acquired healthcare and consumer research company J. Reckner Associates.

ACKWEST was former by Greenfield Online, reInvention and Critical Mix founders Davis and Price, with the stated intention of 'promoting companies which create uncorrupted, unbiased and human-verified data for reliable business intelligence'. The firm has taken a stake in first party data specialist TestSet, and last month acquired Toluna's Precision Sample unit.

Reckner was established in the 1990s, employs around 150 people and boasts an extensive and varied network of healthcare professionals including physicians, hospital executives and surgical centers. It also has in-depth experience of in-person and sensory research for consumer product testing and exploratory concept development, and prides itself on a flexible and collaborative approach.

The buy brings this expertise together with ACKWEST's technology and data-driven solutions. Company President David Reckner (pictured) comments: 'Joining forces with ACKWEST Group represents a strategic milestone that combines our decades of experience with their modern approach to data solutions. Together, we are uniquely positioned to empower businesses with the crucial insights needed to drive informed decisions and improve outcomes'. Davis says every Reckner team member 'brings deep industry knowledge, a wealth of expertise and passion, making them a perfect fit for our culture'.

'The addition of Reckner to our first-party data solutions enhances our ability to provide clients with a robust, validated source of health-related audiences' says Price. 'Customers will have access to physicians, professionals and decision-makers, empowering them to deliver impactful results that shape the future of healthcare. Equally important is our expansion into sensory research which aligns with our vision of capturing the essence of human experience to drive meaningful insights as the world moves towards AI'.

Web sites: www.reckner.com and www.ackwest.com .