Dare to Lead New AI Lab at STRAT7

Strategic insight and customer analytics group STRAT7 has announced the creation of an AI Innovation Lab, serving as a dedicated hub for accelerating AI-driven market research and customer insight solutions. The Lab will be led by its Group CTO, Andrew Dare.

STRAT7 was launched in 2019 by insight and analytics agencies ResearchBods and Bonamy Finch, together with start-up LiFE. The group is headquartered in London with more than 400 staff across offices in the USA, Australia, Singapore, Stockholm, Leeds and Amsterdam.Today its agencies, all prefixed with the STRAT7 brand, are Advisory, Audiences, Bonamy Finch, Crowd DNA, Incite, Jigsaw and Researchbods.

AI has been firmly on its agenda for a while: four years ago it launched automated analysis tool strat7.ai, with cultural trends platform Crowd Signals following soon after - the latter was the result of an acquisitions the previous year. Generative AI tool strat7GPT was added in the autumn of 2023. The new Lab brings together all its AI expertise, resources and projects and will focus on developing new solutions, accelerating product innovation, and embedding AI more deeply into the STRAT7 ecosystem. It will also serve as a collaborative space where clients, partners and internal teams can experiment and co-create.

Dare (pictured) says the opening 'marks a major leap forward in how we develop next-generation AI solutions alongside clients and partners, and with our internal teams'. He continues: 'We believe AI delivers the most reliable and transformative insights when combined with human expertise. Our Innovation Lab provides exactly that - a dedicated space for experimentation, testing, and refinement, where AI works hand in hand with human expertise. This ensures businesses can harness AI to accelerate decision-making, unlock new opportunities, and stay ahead of change'.

The group is on the web at www.strat7.com .