iSpot Partners to Measure 'Outcomes at Scale'

Cross-platform TV measurement company iSpot has teamed up with consumer data group Circana and broadcaster Paramount to develop 'always-on' sales and conversion measurement for CPG advertisers. iSpot is calling the new offering 'Outcomes at Scale'.

Paramount's portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. The deal integrates Circana's daily conversion data into iSpot's measurement and attribution platform to promise advertisers continuous performance data for their campaigns. Starting this quarter, all CPG brands advertising on Paramount's linear and digital channels will get access to this continuous, 'transparent' performance measurement, bridging the gap between in-store sales and advertising investment.

Mike Quinn, SVP of Global Media at Circana, states: 'We're integrating real-time sales and conversion data across Paramount's entire portfolio, setting a new standard in media transparency and precision... With a consistent view of campaign performance, CPG advertisers now have the tools they need to optimize their investments and make data-driven decisions that drive real impact'. Travis Scoles, EVP of Advanced Advertising, Paramount says the firm can now directly link in-store sales to CPG advertisers' investments, 'ensuring a unified view of campaign performance and that our advertisers' dollars go further.' Lindsey Woodland (pictured), SVP of Client Data Science at iSpot adds: 'Outcomes at scale move performance tracking closer to the point of transaction and broaden the tent to include brands and products of all sizes that don't always have the time and resources to perform a rapid analysis on impact.'

The partners are online at www.circana.com , www.ispot.tv and www.paramount.com .