Partnership Brings Kenya's Actnable.AI to the USA

Nairobi, Kenya-based insights company Actnable.AI has partnered with US-based Elliam, Inc. to give researchers in the States access to an AI toolbox the firms say could 'revolutionize research operations'.

Actnable, which already has partners in India and South Africa, combines AI solutions and advanced analytics with worldwide human expertise to help clients unlock actionable insights from various data sources. Its new partner Elliam is a martech consulting firm promising both research clients and providers help in using innovation to boost operational efficiency and accelerate growth.

Actnable's GenAI and other AI solutions cover end-to-end online / off-line qualitative research, translation and transcription solutions in over 100 languages, data quality management including fraud detection, and coding and analysis of open-endeds. Its Digital Insight Assistant (DIA) promises deeper insights, and is supplemented by a human quality review to ensure cultural nuances are preserved. Features include neuroscience-backed creative testing, with eye tracking and facial expression analytics; and precision audio and video processing at scale.

Elliam will deliver these solutions to US clients, providing onboarding, support and strategic integration services. Its President Joe Jordan (pictured, below) enthuses: 'Before having access to Actnable.AI, US qualitative researchers had to use AI sporadically across the length of a project. Our suite of products and services bridges these gaps, enabling researchers to integrate AI across every stage of the insights lifecycle. This partnership enables US market researchers to automate critical tasks so insight professionals can focus on analysis, strategy, and storytelling.'

Actnable.AI CEO Dharmendra Jain (pictured above) is a veteran of RMS, TNS and Kantar, and sits on ESOMAR's AI taskforce. He adds: 'We believe operational bottlenecks shouldn't slow down innovation. Launching in the US is a major milestone for us, and Elliam's expertise makes them the perfect partner to scale our mission.'

Web site: www.actnable.ai .