Cartology Hires Retail Media Specialist from dunnhumby

In Australia, Woolworths-owned retail media business Cartology has appointed former dunnhumby employee Hannah Siddiqui to lead its new Intelligence and Effectiveness function.

Cartology provides advertising solutions, underpinned by first-party customer insight and promoting brands through the group's BIG W and Woolworths stores. It recently announced a new Client Advisory and Value Creation function.

Siddiqui (pictured) spent the last eleven years working at dunnhumby in London and Sydney, most recently as Retail Media Director, and in her new role will report to Managing Director Mike Tyquin, leading Cartology's measurement proposition and insights strategy.

Tyquin comments: 'I'm incredibly pleased to welcome Hannah to the Cartology team. We're at a critical moment in our growth journey to set a new standard for measurement and effectiveness in Retail Media, having made great progress. The new function led by Hannah champions Retail Media performance for brands, unlocking the group's credentials in data and analytics across Wiq. Hannah brings a unique blend of data science, analytics, measurement and strategic thinking to our business that are essential in evolving our measurement roadmap. As we double down on effectiveness, we're strengthening our ability to demonstrate the value of our solutions, while accelerating brand and business growth for clients'.

The company is online at www.cartology.com.au .