Audion Launches AI-Based Ad Pre-testing Tool

Paris-based digital audio tech platform Audion has launched a tool called Sense, providing pre-campaign analysis of audio creative.

Audion was founded in 2018 and helps media agencies and advertisers plan, launch, measure and optimize digital audio campaigns, and publishers to monetize their content. The firm has four divisions - Data, Creation, Diffusion and Measurement.

Sense combines multiple KPIs into a single global impact score for any audio spot, and allows advertisers to view in-depth analysis of individual indicators to gauge how receptive audiences are to an ad, as well as the emotions it inspires. Results, used in conjunction with Audion's in-house creative studio, can be used to refine messaging and ensure maximum engagement with target audiences.

The tool has been trained using a proprietary dataset of more than 3,000 audio campaigns, to identify best practices and predict audience responses. Global CMO Geoffrey Fossier (pictured) comments: 'Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined to help brands create more effective audio campaigns. As well as providing a creative audit, Sense demonstrates our commitment to empowering advertisers with tools tailored to the unique requirements of digital audio.'

Web site: www.audion.fm .