Crisp Snaps Up UK Retail Data Firms

Arkansas, US-based retail insights and analytics company Crisp has announced the acquisitions of two UK companies, Atheon Analytics and ClearBox Analytics.

Crisp connects and integrates more than 40 retail data sources - including shared POS and supply chain data - to provide brands, retailers and distributors with real-time insights and trend information. This is used to improve the efficiency of supply, reduce waste, set prices, manage inventory, create a more sustainable food value chain and raise profitability. Six months ago the firm closed a $72m Series B round of equity funding.

Both the acquired firms connect supply chain data across major retail chains and their CPG suppliers. Atheon's SKUtrak platform provides actionable demand intelligence at the SKU level for CPG companies selling through Tesco, Sainsbury's, Asda, Morrisons, Waitrose and other major UK retail chains; while ClearBox offers ClearView, which provides a view of grocery retail, food service and supply chain performance for major global CPG brands. The ClearBox buy significantly extends Crisp's capabilities in the commercial food service sector, giving its clients expanded dashboard reporting capabilities designed specifically for the broader food service supply chain.

'These mission-driven companies both share our commitment to reducing food waste and optimizing supply chains through better collaboration' says Are Traasdahl (pictured), founder and CEO of Crisp. He adds: 'Acquiring Atheon and ClearBox advances Crisp's goal of providing CPG brands with all the data and actionable insights they need to grow sales and build relationships with their retail partners.'

Atheon CEO Guy Cuthbert comments: 'Our SKUtrak technology, TruDemand Engine, and access to data from leading UK retailers will enhance the retail analytics capabilities for Crisp customers globally. We are excited to bring our team over to work with Crisp to further build out its comprehensive data platform.' ClearBox Analytics CEO Mark Smith says the deal and Crisp's 'expansive access to point-of-sale data' will allow his firm's customers 'to bring together their own first-party data along with third-party and store-level insights to gain a holistic view of their business performance in the UK and in the US.'

Web site: www.gocrisp.com .