Former Accenture Interactive CEO Whipple to Advise MiQ

London-based ad tech and audience intelligence company MiQ has appointed longtime Accenture Interactive CEO Brian Whipple to its Global Statutory Board.

MiQ's offer combines buying platforms, ad inventory and audience intelligence. The firm is headquartered in London, employs around 300 data scientists, engineers, analysts and traders, and operates globally from 21 offices across North America, Europe, APAC and Latin America. A whirlwind last eighteen months have seen the firm acquire French media governance martech company Grasp; roll out its cross-media TV Intelligence platform in the UK, US, Canada and Australia, launch in Ireland; and partner with healthcare analytics company PurpleLab to help clients measure the impact of digital ad campaigns on patient visits.

The firm's Global Statutory Board fulfills obligations around governance, financial planning and compliance in conjunction with the global executive board; and reviews proposed capital structure changes, long-term strategy, and M&A activity. Whipple (pictured) brings decades of experience building tech-powered marketing businesses and scaling teams worldwide. In ten years from 2011 he led Accenture Interactive from a fledgling internal unit in 2011 to a $12 billion+ digital marketing division. MiQ says the appointment reflects a broader investment in next-generation programmatic solutions and expansion into new markets such as Latin America.

'Brian has built and led some of the most sophisticated marketing businesses to date', says Global CEO and co-founder Gurman Hundal, 'His experience in combining tech investment with world-class execution makes him an invaluable addition to our board as we continue to expand our business in new and existing markets, bring exciting innovations to market, and deliver the greatest value for our clients that allows them to reach new heights.'

Web site: www.wearemiq.com .